This week SmallBizPod #54, the podcast for anyone starting a business who needs inspiration and small business advice, returns to the subject of marketing with some very practical insight from serial entrepreneur and author Robert Craven.

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Show Notes

Summary

Intro:

• 00:00 Alex on what’s coming up in the show.
• 0:55 Alex welcomes Sage as new sponsors of SmallBizPod.

Features:

• 02:27 Interview with Robert Craven of Directors Centre and author of a new book called Bright Marketing. Robert talks about how he surveyed 15,000 small business people to identify what practical advice people really wanted on the subject of marketing. Alex and Robert talk about measuring your business in terms of finance, marketing and operations (FiMO), the importance of selling, how the best forms of marketing need not be expensive and avoiding mediocrity by avoiding ’safe’. Robert also talks about upside down marketing, strangers, friends and lovers and getting your pricing right.

Comments:

• 37:25 Congratulations to Kelvin Jones of ‘Diary of a Wantrepreneur’ fame on his recent marriage.
• 38:04 Thanks to all those who have signed up to the SmallBizPod Facebook group and commented: in particular Matt Johnson who comes up with an idea for a future podcast.
• 39:06 Check out and complete Ivy Ho’s MBA questionnaire on entrepreneurship, if you can.

• 34.18 Music – rpg by Transient with many thanks to Monotonik.

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SmallBizPod #54 – Monday 17 September 2007