Christmas is still more than six weeks away, but Coca-Cola wants to tap Londoners’ holiday cheer. On Nov. 11, the U.S. drinks giant announced a deal to sponsor performers (or buskers, as they’re called in Britain) on London’s Underground. The agreement, which starts on Nov. 30 and runs until Jan. …
Originally posted here:
Coke’s Sponsorship of London Tube Runs into Problems
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